What is the Newcomer Challenge?

For many years, the Start-Up Challenge (Newcomer Challenge from 2026) has been the gateway to the elderly care market for young companies and new players in the care industry. The competition offers nominees the opportunity to present their products, services and concepts to an expert audience over three intensive days and to establish contacts for the next steps. Visitors to the trade fair experience innovative ideas here and can help shape the future of care with their important input.