For many years, the Start-Up Challenge has been the entry point into the elderly care market for young companies and new players in the care sector. The competition offers nominees the opportunity to present their products, services and concepts to an expert audience over three intensive days and to gain valuable impetus and make contacts for the next steps.
Organisation:
Institut für Universal Design
Contact person:
Carolin Pauly
E-Mail: cp@universal-design.net
Phone: +49 1520 6242 581
Contact person:
Kirsten Wallbaum
E-Mail: KW@universal-design.net
Phone: +49 1556 0445 213
The Newcomer Challenge is looking for analogue and digital solutions for care in a wide range of application scenarios, e.g. quality of life for the cared-for, promotion and appreciation of professionals in elderly care, self-determined living, relief and integration of caregiving relatives, shortage of skilled workers as well as process control and management. Nominations can be made in one of the following categories:
The jury will focus on the following criteria in its assessment:
Award ceremony and AVENEO pre-opening: 20 April 2026, 6–7 p.m. (by appointment only)
Presentation of the winners: 22 April 2026, 2:00–3:00 p.m., ALTENPFLEGE ARENA, Hall 7
Presentation of the audience award: 23 April 2026, 2:00 p.m., AVENEO, Hall 6
